Red Dust Snow best describes my passion for photography and travel writing and the journeys (literal and figurative) I have experienced while evolving from a hobbyist to a professional; a journey that has so far taken fifteen years.
Even from a young age, I have always felt the power of the captured image and the shared experience. Memories of pouring over what seemed to be a vast catalogue of documentary books we had in the house are still vivid.
My passion for the Australian bush started at a young age with time spent on a family farm just north of Echuca in what is now known as the Barmah-Millewa forest at Mathoura.
But it would take a decade of working in the Agri-business sector (after studying Agricultural Marketing at the University of Queensland) before my love of the bush joined my other passion, photography.
These two passions only crossed paths while fulfilling a life's dream of motorcycling across Europe on a motorcycle. The epiphany happened, and the way was set...
Returning to Australia, the re-ignited passion was the catalyst of a career change, and all energies were directed to the shared experience of travel and touring - by any means.
In addition to paid positions with Australia's leading lifestyle media publishers, I was fortunate to be offered various photographic and copywriting commissions for local, regional and state tourism authorities. One of particular note was the Darling River Run project involving touring routes across Outback NSW. (A project that has grown to include all of the Murray Darling Basin and called Red Dust Snowtm.
The name 'Red Dust Snowtm', sums up the diverse region of the Murray-Darling Basin... from the iconic red soils of the western region of the catchment to the snow-covered mountains of the east southeast.
Add to that, my love for snow (and things sub-zero) is also a connection to my partner's birthplace, Sweden; a place I have lived and photographed extensively.
My passion for the shared experience was nurtured through projects for State, Regional, and Local Tourism Organisations, producing aspirational and inspirational imagery for use across all forms of media including print, digital, and video formats.
Outback NSW Tourism
Destination NSW
South Coast Tourism
Broken Hill Tourism
Lightning Ridge Tourism
The Darling River Run project
Tourism Victoria
In addition to my close relationship and understanding all things travel, I have also worked with most of the major travel and lifestyle magazine publishers as well as the major Australian newspaper publishers producing editorial and advertising photography, including:
The Canberra Times (ACM)
Newcastle Herald (ACM)
Ballarat Courier (ACM)
Illawarra Mercury (ACM)
The Land (ACM)
Queensland Country Life (ACM)
Stock and Land (ACM)
Australian Financial Review
Telegraph & Herald Sun Travel (NewLtd)
SMH & The Age Travel (Fairfax)
The Border Mail (Fairfax Media)
The Canberra Times (ACM)
Newcastle Herald (ACM)
Ballarat Courier (ACM)
Illawarra Mercury (ACM)
The Land (ACM)
Queensland Country Life (ACM
Stock and Land (ACM)
Caravan & Motorhome Magazine (Express Media)
Open Road (NRMA)
Australian Caravan & RV (NRMA)
4WD Action (Express Media)
Camper Trailer Touring (Express)
Unsealed 4x4 (PC Media)
Pat Callinan's 4x4 Adventures (PC Media)
Australian Traveller (AT Media)
Outback Magazine (RM Williams)
Time to Roam
What's Up Down Under