Travel & Localities

Promoting travel and tourism is about the viewer of the image relating to the subject of the photograph. It is also about portraying a believable, real, image and not about trying to promote a region, business,  or activity that is remote from reality. The target audience sees through this, as they do with cliche-type images (Chardonnay sunsets come to mind).

For in-region stakeholders, it is about knowing the core of your business and understanding how that may be received by your target audience. That is, from the perspective of the audience. 

Understanding the power of looking from the 'outside in' and not from the 'inside out', helps formulate the best way to photograph your business and promote it visually.

Good promotional photography for your business or region is crucial, yet it is an area where many people think any image will do. Image composition & quality don't just happen so it is worth investing in professional photography. Getting your photography right also allows for better tourism presentation in brochures and advertising.

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